Tuesday, July 19, 2011

Spa Logo Design

The client wanted a logotype with a mark that would be elegant and organic looking. I chose a font that was graceful and sophisticated, and also had a curvaceous feel that mimicked the curvy lines in the heart. The heart is a symbol of affection and care, quite appropriate for a body and health spa. The shape of the heart is made organic by the stylized foliage. The spa itself displays vintage inspired wallpaper and this heart has the same damask look. The colours of the type are muted and calming, whereas the heart gives a pop of colour, a deep burgundy, which is a historically appropriate colour to the Victorian building the spa is housed in and also complimentary to the greens used in the logotype.