Friday, June 3, 2011

Chiropractic Logo Design

Kingsville Chiropractic Clinic wanted a logo with mark that was professional and classic in feel while also demonstrating its natural approach to health. The client also indicated that he didn’t want it to be excessively serious, as he has a friendly personal relationship with his patients, and yet not too quirky since he is held in a position of authority.

During my research I came across a quote: “As the twig is bent, so grows the tree.” The chiropractor later told me that this was a quote most chiropractors are familiar with. This quote became the inspiration for me to create a graphic that used a tree trunk to depict a spine. Above is a singular leaf. The tree speaks to a holistic approach to health, while the leaf above the text indicates protection. The text is done in a modern sans-serif humanist font. The script font at the bottom gives the logo a more casual feel and the grass line has a grounding effect while bringing everything together.