Friday, June 3, 2011
Chiropractic Logo Design
During my research I came across a quote: “As the twig is bent, so grows the tree.” The chiropractor later told me that this was a quote most chiropractors are familiar with. This quote became the inspiration for me to create a graphic that used a tree trunk to depict a spine. Above is a singular leaf. The tree speaks to a holistic approach to health, while the leaf above the text indicates protection. The text is done in a modern sans-serif humanist font. The script font at the bottom gives the logo a more casual feel and the grass line has a grounding effect while bringing everything together.