Sunday, March 20, 2011

Palimpsest Logo Design

Wicker Park Chocolates wanted a logotype that conveyed a friendly, accessible, and unique feel, while also retaining some sophistication. During the client interview, she described her chocolates as delicious and inexpensive. The ingredients are very accessible: milk and dark chocolate, caramel, fruit creams. Nothing too exotic or intimidating. She also indicated that her shop was casual, fun, and distinctive.

For the logotype I chose a font that has loads of personality and is the perfect balance between whimsy and sophistication. This logotype is not overly elegant and therefore doesn’t convey an expensive feel. It is unique and yet approachable.